Automation Workflow Tool In-house build

LeadLoop

A lead pipeline that follows up so you don't have to - enquiries from forms, email, and socials land in one board, and polite reminders go out on schedule until someone replies.

TypePipeline + follow-up automation
ScopeIntegrations → Automation → UI
StackNode.js · React · Gmail/Sheets APIs
leadloop.example/pipeline

Pipeline - July

28 leads · 6 waiting on you

This month's funnel

New28
Contacted22
Replied12
Call booked7
Won4

Follow-ups going out click Waiting to nudge now

TW T. Watts · web redesign Nudge 2 · today
GK G. Khan · Shopify store
PL P. Lindqvist · automation Replied!

Sequence - "New enquiry" click a step for details

The idea

The fortune is in the follow-up

Small teams lose deals to forgotten follow-ups, not bad work. LeadLoop watches every channel, keeps the pipeline honest, and sends human-sounding reminders on a schedule - stopping the moment a real reply arrives.

  • Node.js
  • React
  • Gmail API
  • Google Sheets
  • Zapier-compatible

Every channel, one board

Website forms, email, and social DMs all land in the same pipeline.

Human-sounding sequences

Templated but personal follow-ups that stop when the lead replies.

Funnel you can trust

See exactly where leads stall and which sources actually convert.

Plays nice

Syncs with the sheet or CRM you already use - no rip-and-replace.

0
Channels, one board
0
Leads lost to a forgotten follow-up
0
Day default sequence

Stops the moment they reply

No awkward "sorry, ignore my last email" - a real reply cancels the rest of the sequence instantly.

Sounds human

Templated but not robotic - the copy reads like a person wrote it, because a person did.

Works with what you have

Syncs into the sheet or CRM you're already using - no rip-and-replace migration.

Leads slipping through the cracks?

We wire your forms, inbox, and follow-ups into one automated loop.

Start a project